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Reign, Reign. Now Go Away.

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In Edna St. Vincent Millay’s Fontaine, Je Ne Boirai Pas De Ton Eau! the speaker cynically refuses to drink from the fountain of youth because “the young are so old, they are born with their fingers crossed.” But it’s hard to believe that aspiring designers today have enough time to lift (let alone cross) their soft phalanges for a go in a fashion industry where a big break is a write-up in WWD that reads a like a snappy, name-dropping obit.

In a pre-fashion week slideshow, style.com showcased this season’s ubiquitous “it” newcomers, all neatly arranged into categories au fait to those in the know: think “New Parsons Duo,” “New Boy Wonder,” and “New Crossover Sensation.” Think also more presuming monikers such as the NEW! Alaia, the NEW! Y & Kei, the NEW! Peter Som, and the NEW! Miguel Androver.

Forget crossing fingers– it isn’t so much as luck but imitative re-incarnation that survives the modern marketplace.

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Written by combmag

9 September, 2008 at 8:39 am

Posted in fashion week